Local Competitor Analysis Service — Mastpost

Local Competitor Analysis

See exactly where you beat your competitors — and the precise opening to take next.

Every other tool hands you your own star rating and stops there. We read the whole market. Every review you have — and thousands more from up to five local competitors — pulled in, grouped by what your customers actually talk about, and turned into a plain-English plan for winning the next one.

How the intelligence is built

What it tells you

We read their customers, too

For every competitor we synthesize what their customers love and — more useful — what they complain about again and again. Those recurring complaints are your openings: the exact things to do better and say louder to win the customers they're letting down.

No spreadsheets to read, no charts to decode. Just the themes that matter and the move to make.

Every theme is a living “lens”

A lens is a single question asked of all those reviews — “what do people say about our wait times?” — answered continuously. Each becomes a mini-report you can track month over month, with an alert when it moves.

Included from Growth (3 competitors) and Dominate (5 competitors + real-time alerts). The same engine powers our done-for-you reports for marketing agencies.

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Why it matters

Your competitors' reviews are a roadmap to winning their customers — most owners just never have time to read thousands of them. We do. We pull every review you have and every review of up to five local competitors, group them by what customers actually talk about, and read the result: where you're winning, where a rival is beating you, and the recurring complaints in their reviews you can win on. It turns "how am I doing?" into "here's the specific move that wins the next customer" — the kind of analysis agencies bill thousands for, built into your plan.

What's included

  • The local competitors you're really up against, identified for you
  • Every review — yours and theirs — read and grouped by theme, not just counted
  • Side-by-side comparison on the things customers actually care about
  • Their recurring complaints and weak spots, surfaced as your openings
  • A plain-English game plan: where to lead, what to fix, who to take customers from
  • Each theme tracked over time as a "lens," with alerts when a rival slips (Dominate)

What you get

  • A clear competitor comparison in your dashboard — and in your monthly report
  • The specific gaps and openings to act on this month
  • Trend lines per theme so you see momentum, not just a snapshot
  • Alerts the moment a competitor's position shifts (top tier)

Included from Growth, and supercharged on Dominate with 5 competitors and real-time alerts. Ready to get found?

What do I need? See packages
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